LO2 - Planning sketches

All these images will be taken at the average shutter speed of 1/60 and an aperture of f2.8 to ensure the scene is suitably lit as I am using natural lighting. People walking in the background will not be overly blurred as they walk but some of their movement may be visible in the background to present a bustling city.

Stereotypical 'chav' photo planning

 

First sketch: This image will be taken on a 650 DSLR camera, and I will use flash to try and get an effect similar to Jurgen Teller's signature style. The location is the Winter Gardens. The image will be a wide shot taken from straight ahead, I will use the grid to try and make it as symmetrical as possible and ensure the entire shot is in focus. The contrasting monochrome colours of the 'chav's' 'scruffy' outfit (a tracksuit) compared to the foliage around him should make for very distinctive colours, as well as interest textures being shown off. This contrast will offer connotations of the 'chav' sub-culture being unfairly stereotyped (people view them as unlikely to hang around places like the Winter Gardens and instead more 'run down' areas), and may represent the mood of the subject similarly feeling outcast.

Second sketch: This second sketch will also be a wide shot and will have a high angle. Alex will be looking directly at the camera and laughing, to connote breaking down the idea of chav's stereotypically being threatening and moody- the bright colours around him will enforce this mood of joy being connoted. This image will be taken on a 650 DSLR camera with the portrait setting on to get the best possible focus on the face of the subject. I wish to compose it so that pedestrians can be seen through the foliage of the Winter gardens, almost to give the effect of a window into the rest of society and an artificial sense that I have brought the subject out into another realm for this photo. It will also follow the rule of thirds if I manage to accomplish this.

Third sketch: This image will be taken on a 650 DSLR camera with the portrait setting on and an out of focus background to create a more poetic and intimate feeling of the viewer being in the subject's headspace. It will be a close up in order to capture the expression of the subject accurately, also any interesting textures will be highlighted to create a more aesthetically pleasing image and form of the subject.





Stereotypical 'hipster' photo planning

First sketch: The first image will be taken on a 650 DSLR camera on portrait mode and the peace gardens will be out of focus in the background. There is something very appealing about catching my subjects mid smile or laugh; something that creates such a genuine aspect to the photograph that, I feel, tends to elicit some obvious sense of joy in the viewer. I want this shot to be a close up of Kayla's face smiling with a slightly out of focus background (which will be the Winter Gardens) to intensify the emotion she is expressing, it will be a landscape shot to show slithers of her surroundings simultaneously. Kayla will be dressed in a stereotypical 'hipster' outfit of: jeans, docs, layers of shirts, a beanie and glasses.

Second sketch: This image will have portrait framing and be entirely in focus to show off not only the clothing of the 'hipster' but also the area that sub-culture are stereotypically associated with. The 650 DSLR camera I am using will have a quick shutter speed in order to capture any passer-by's as well as the subject. The composition is very important in this piece and I will try to situate my model in between two of the metal spheres to show off the space and give a better sense of depth within the image.

Third sketch: I will take this image by the side of John Lewis in town as there is a white wall that looks like a stereotypically hipster background for an image; as usual I will take the picture on a 650 DSLR camera. It will be a landscape shot in full focus, from directly in front of Kayla that will be well naturally lit. Kayla will be directly in the centre of the shot to make it more symmetrical. In this image my model will not need any props but instead will need to try and pose for the photo so it has simultaneously a natural and artificial feel to it as the model is in control of how they choose to act before the lens.





Stereotypical 'goth' photo planning

First sketch: These images will be taken on a 650 DSLR camera, the first shot will be in front of the cathedral. It will be a high angle that should adhere to the rule of thirds; I should ideally get the graffiti on the wall in the background in order to create more points of interest. The subject will be looking off into the distance in order to show his side profile so not every photograph I have taken shows a person's portrait from the same perspective. Everything in the shot, particularly the dark clothing of my model (black jeans, shirt and dark hoodie), should give the whole image a very gloomy effect that connotes what people stereotypically associate with the goth sub-culture.

Second sketch: Bradley will be leaning in the doorframe at the Church in town; this is, again, a distinctive location associated with goths so it would be great to get some photographs in this area. It will be from straight on to try and get the door as central as possible in order to create an effect that would almost be symmetrical without the subject being present. It will be a landscape medium shot to show off the clothing of the model as it is being used in order to reflect the sub-culture. The texture of the bricks and wood around the fabric and skin of Bradley will create a very texturally interesting photograph for me to use.

LO2 - Legal and ethical considerations

Health and safety considerations

I have referred to any dangers in my risk assessment, and there is nothing dire that I need to consider. Some of the examples from my risk assessment are: bad weather, tripping over equipment or dropping equipment on my feet. All these should only result in minor injury or damage to the equipment instead of the model/photographer. 

Legal and ethical considerations
One of the most important aspects of taking my photographs will be ensuring what I am photographing is legal, and also that I am photographing in public places so any strangers pictured in the background are not being ethically affected. I will also need all of my models to sign model release forms before the shoot to say that I am permitted to take photos of them and they understand my intentions to use them in my work. If I were photographing in a private place I would need to get permission from and bystander's caught in the shot as well; but town is a public place so I will not need to worry about that. Everyone is protected by privacy laws, the Data Protection Act of 1998 governs the protection of people's personal data in the UK (such as images being taken of them which have not been permitted). I must inform my models of exactly what I will be photographing and ensure to protect any sensitive information as well as telling them how long I will keep the images for (should be six months). However I cannot take photos with children in the background as they are under the child protection act which states that I cannot take photos of them without explicit permission. As well as this I cannot shoot in a public place using a telephoto lens as it can take extremely detailed pictures of faraway objects thus it is unethical as I could be taking a picture of a passer by. It is also important when I am photographing in a place like town to try not getting business logos in the background as legally there are numerous stores I would not be permitted without explicit consent to have in my images. This can be solved by blurring the background of my images if necessary. If I were to photograph intellectual property (original products that are protected by law) it would be copyright infringement and I could be sued- copyright is a legal right granted to the creator of a piece of original work that permits them exclusive rights to its use and distribution. This is a very important right as if it was non-existent then anyone would be able to 'steal' another person's work and decide how it should be used (even earn money from it).  Representation is incredibly important when considering the 'ethical' nature of media, you can't represent any specific group badly (or in my case a sub-culture) as it may be offensive and unethical- this is called misrepresentation

LO2 - Contingency plans

LO2 - Target audience profile

These pictures represent the interests of my target audience; majorly I have included fashion related images as well as photos of people (relating to the human condition) as these are the two constant themes in my photography. Anyone wanting to view my photographs are likely to have some interest in either of the aforementioned subjects. Since my photos are all of teenagers it is likely my photographs would appeal to that age group, hence the Facebook icon as most teenagers use social media, but I wish it to also reach a wider audience as I think it has the potential too. There is a political aura to my work as it pictures the stereotypes that sub-cultures are pigeon-holed into and tries to break out of this at times but putting them in different scenarios. This is why I have put a picture of BBC news as people must have a vague interest in other people to appreciate the grittier notions I am attempting to put into my work.
Demographically I would imagine that B (middle class) to D (working class) would be looking at my work, because a wide range of sub-cultures are represented which those in these classes could fit into. These groups are more likely to fit into these sub-cultures than very upper class. The stereotypically 'chavvy' look is often associated for people with less disposable income that fit into category D, whereas people with more disposable income may relate to the 'hipster' or 'goth' look. People of all different ethnicity and age should be able to view my photography as it's not tailored to any one group.
The images will be presented in the Millenium gallery which is in the hub of town so lots of different sub-cultures will pass through, this will also be a free exhibition so anyone can come through. People that visit galleries more often or have an appreciation for photography may be more likely to pass through the gallery as they will go there to view the art. 
I could have merchandise to go along with my exhibitions, I may sell posters for the exhibition that are different from the ones I used to market it so people will have more incentive to buy them. I could also sell mugs with my exhibition name on or drinks mats with small versions of my photographs. I may even choose to sell my prints. In ''National history museum's photographer of the year show'' they mainly sold: notepads, plates and calendars. I could market similar projects by using the images or themes of my exhibition to decorate the items but I would have to think about if I would earn more than it took to make the products or not.

LO2 - Photoshoot planning

Equipment
I will be needing a Velbon DF-61 tripod and canon 650 DSLR camera in order to actually take the photographs as well as a standard lens kit (wide lens, possibly macro lens) to get my desired images.

Contingencies

Models and Props
I will require models for my photo-shoot of whom will be Kayla (The 'Hipster'), Alex (The 'Chav') and Bradley (The 'Goth')- using people I know means they will likely aid me for free and be more pliable for me to use as models. For them to be believable it will require costumes and makeup, hopefully a lot of the clothes will be available to borrow off of family- if not it will be easy to buy the clothes cheaply in stores such as Primark. Makeup will also be important for my models, I may do the makeup for the models using my own products as I am fairly confident in my skills and will have a vision of what that sub-culture should look like. On my treatment is a list of the models and props I will hopefully be getting them to use.

Location
All of my shoot will take place in town as it is easily accessible, in locations such as the peace gardens or possibly inside stores (for instance plantology may be an appealing location for photographs)- for me to shoot in or outside stores it would require me to get them to sign a consent form stating I am permitted to photograph there. I am shooting in town as I feel it is a more natural location to both me and the models, as well as being a place you see all these different sub-cultures flitting through daily.

Time/date
First shoot: Monday 8th February from 12am to 2pm
Second shoot: Thursday 11th February from 12am to 1pm
Final shoot: Saturday 27th February from 2pm to 4pm

LO2 - Call sheets