Friday, 5 February 2016

LO2 - Target audience profile



These pictures represent the interests of my target audience; majorly I have included fashion related images as well as photos of people (relating to the human condition) as these are the two constant themes in my photography. Anyone wanting to view my photographs are likely to have some interest in either of the aforementioned subjects. Since my photos are all of teenagers it is likely my photographs would appeal to that age group, hence the Facebook icon as most teenagers use social media, but I wish it to also reach a wider audience as I think it has the potential too. There is a political aura to my work as it pictures the stereotypes that sub-cultures are pigeon-holed into and tries to break out of this at times but putting them in different scenarios. This is why I have put a picture of BBC news as people must have a vague interest in other people to appreciate the grittier notions I am attempting to put into my work.
Demographically I would imagine that B (middle class) to D (working class) would be looking at my work, because a wide range of sub-cultures are represented which those in these classes could fit into. These groups are more likely to fit into these sub-cultures than very upper class. The stereotypically 'chavvy' look is often associated for people with less disposable income that fit into category D, whereas people with more disposable income may relate to the 'hipster' or 'goth' look. People of all different ethnicity and age should be able to view my photography as it's not tailored to any one group.
The images will be presented in the Millenium gallery which is in the hub of town so lots of different sub-cultures will pass through, this will also be a free exhibition so anyone can come through. People that visit galleries more often or have an appreciation for photography may be more likely to pass through the gallery as they will go there to view the art. 
I could have merchandise to go along with my exhibitions, I may sell posters for the exhibition that are different from the ones I used to market it so people will have more incentive to buy them. I could also sell mugs with my exhibition name on or drinks mats with small versions of my photographs. I may even choose to sell my prints. In ''National history museum's photographer of the year show'' they mainly sold: notepads, plates and calendars. I could market similar projects by using the images or themes of my exhibition to decorate the items but I would have to think about if I would earn more than it took to make the products or not.



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